Special Events Sponsorships

Special Events Sponsorships

Each year the National Ballet raises over $1 million through special events, with the proceeds supporting the season’s productions, performances and various education programmes. The annual highlight is the MAD HOT gala, an exceptional evening that combines a spectacular performance with dinner and dancing attended by the city’s most important corporate, cultural and social leaders.

The National Ballet’s celebrated events bring together artists, supporters and the elite of Toronto to help raise the profile of the company and its artists as well as vital funds. The annual gala garners wide media exposure and promises a memorable and impressive evening for all guests.

Benefits of Special Event Sponsorships include: 

  •     Association with the National Ballet 
  •     Brand Awareness 
  •     Audience engagement 
  •     Media Exposure 
  •     Hospitality Opportunities 
  •     Access to National Ballet artists 
  •     Employee Benefits


Sponsor Spotlight

CIBC promotes vibrant communities

“The National Ballet is a leader in the Canadian arts community by entertaining and inspiring people of all ages.” – Jay Smith, Investment Advisor, CIBC Wood Gundy

For more than forty years, CIBC has been a proud supporter of The National Ballet of Canada. CIBC has helped promote the vibrancy of our community through the support of artists and by funding our programs to share the potential for learning dance with children and students. Since 2007, CIBC has been the lead sponsor of the National Ballet’s successful MAD HOT galas, the annual fundraising event that consistently raises over $1 million in one exciting evening.

“CIBC is thrilled to be associated with the exciting MAD HOT events,” says Mr. Smith. “CIBC congratulates the National Ballet on all of its successes and commends its dedication to making ballet accessible to a wide variety of audiences through community outreach and programming initiatives. At CIBC we too are dedicated to fostering strong, healthy communities in order to enrich the quality of Canadian life.”