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FAQs

Why is The National Ballet of Canada doing a campaign right now?
Is this a capital campaign?
How will this campaign impact the company?
How will my donation be used?
How does the campaign differ from the fundraising you do every year?
What is the National Ballet's annual budget? Financial position?
Why is the Endowment a significant priority?
How is the National Ballet building an audience for tomorrow?

 

Why is The National Ballet of Canada doing a campaign right now?

This is a pivotal moment in the history of the National Ballet. Under Karen Kain’s celebrated leadership, the company is attracting the world’s finest dancers, partnering with internationally renowned choreographers and developing new productions that are building audiences at home and abroad.

The National Ballet now has the opportunity to be among the top ballet companies in the world. The Soaring campaign will finance this extraordinary period of artistic growth and create a legacy of dance excellence for generations of Canadians. 
 

Is this a capital campaign?

In part. The campaign is investing primarily in talent and creativity – support for our dancers and orchestra, and collaborations with leading choreographers to create exciting new works. We view our productions as creative capital, because they endure for generations in our repertoire, and the campaign will be a primary source of funding for new productions. The one capital area, in a traditional sense, is funds directed to the purchase of the Gretchen Ross Production Centre, a dedicated facility for the creation, maintenance and storage of our productions.


How will this campaign impact the company?

The Soaring campaign will finance our current period of extraordinary growth and create a legacy of dance excellence in Canada. 

Gifts to the campaign will help to realize Karen Kain’s bold artistic vision to invest in the best dancers, attract world-class choreographers to create unique repertoire, garner invitations to tour internationally and engage diverse audiences. 

Funds raised through the quiet phase of the campaign to date have helped the National Ballet in funding many projects and goals. For example:

  • To raise the level of dancing with the recruitment of several internationally renowned principal dancers
  • To create the Dancer Health and Wellness Programme
  • To collaborate with the most celebrated choreographers of our time to create exciting new works, such as Alice’s Adventures in Wonderland, Romeo and Juliet, The Winter’s Tale and Le Petit Prince
  • To tour to prestigious dance centres such as London, UK, New York City, Washington, D.C. and Los Angeles
  • To engage students and the community in both broader and deeper ways, including the successful YOU dance programme, national YOU dance livestream and newly inaugurated YOU dance Residency


How will my donation be used?

Your contribution will help the National Ballet fund its strategic priorities. In fact, in some areas - such as New Productions and Dancer Health and Wellness - the initiatives are funded solely through the generosity of individual donors, foundation partners and corporate sponsors.

If you wish, you can direct your donation to any of the five strategic priorities: Artistic Excellence, New Productions, Touring, Community Engagement, Endowmment, or simply to the Soaring Campaign itself. Every donation will contribute to the Soaring goal and to the opportunities that will help the National Ballet to soar.
 

How does the campaign differ from the fundraising you do every year?

The funds raised by the Soaring Campaign are in addition to our annual fundraising budget, not a replacement for it. We still rely on annual fundraising to support our daily operations.
 

What is the National Ballet's annual budget? Financial position?

For the 2016/17 Season, the National Ballet is budgeting to spend $34 million. Revenue will derive from subscription and ticket sales, fundraising, government grants, a grant from the Endowment Foundation, as well as modest amounts from investment income and set and costumes rentals.

For the audited 2015/16 Season, the National Ballet's revenues were $33,753,000 against expenditures of $33,743,000. This is the seventh consecutive surplus for the National Ballet. The National Ballet has no accumulated deficit.


Why is the Endowment a significant priority?

One of the largest arts endowments in Canada, the National Ballet’s endowment provides an ongoing, stable revenue stream, playing a critical role in the financial health of the company. 

As of June 30, 2016, the Endowment Foundation manages a $63.3 million portfolio. The most recent grant from the endowment was a record $1.93 million in support of artistic excellence, new productions, touring and education and outreach initiatives. The Endowment Foundation is governed by a Board of Directors with investments professionally managed by Burgundy Asset Management.


How is the National Ballet building an audience for tomorrow?

The National Ballet has a longstanding education and outreach programme that introduces over thousands of children and youth to the joy of dance each year. The company maintains school programmes such as YOU dance, Dance About and Student Matinees; free Share the Magic performances for children facing health or socioeconomic issues; and public dance classes through InStudio.

The National Ballet continues to explore more ways to inspire young Canadians by expanding our reach with the national YOU dance livestream as well as creating a new initiative – the YOU dance Residency. The Residency is an opportunity for students in an under-served neighbourhood to explore dance and self-expression in deeper ways.

The company encourages young adults to become involved through Dance Break, which offers special ticket prices, and Turnout, a giving programme for young professionals.