Join Our Team
Marketing Coordinator
About The National Ballet of Canada
The National Ballet of Canada is one of the most exciting, innovative arts institutions in Canada, and among the top ballet companies in the world. Since its establishment in 1951, The National Ballet of Canada is celebrated for its remarkable dancers and diverse repertoire of traditional full-length classic ballets and cutting-edge contemporary work by world-renowned choreographers and designers. Our Education and Community Engagement programmes are designed to cultivate an interest in the arts and promote dance to youth and broader communities.
Executing world-class, unforgettable performances and challenging our audiences is at the core of what we do, none of which would be possible without a talented and passionate team of employees. We persist to create an environment that encourages our artists and employees to realize the fullest extent of their talents in an inclusive workplace.
Interested in being at the forefront of innovation in the performing arts industry? Join our team of trailblazers and experience the magic that defines our institution.
About the Position
Type: Full Time
Location: Toronto, ON
Hybrid: 3 days in office, 2 from home
Start date: April 29, 2024
Competitive Salary and Health Benefits Package
Reporting to the Senior Manager, Sales and Marketing, the Marketing Coordinator joins a dynamic team committed to creating stellar marketing campaigns to promote The National Ballet of Canada to new and existing audiences and achieving box office revenue targets. This is a great opportunity for someone starting their career in marketing with an interest in the arts and a flair for organization and relationship building. The Marketing Coordinator plays a key role in facilitating the implementation of marketing and sales initiatives to multiple channels and works closely with the Communications and Audience and Donor Services teams.
Key Responsibilities
- Manage deadlines and approvals for all marketing materials and ensure materials go to print as needed
- Work with the Web & E-communications Coordinator to circulate email communications for approvals and edits
- Work with the Senior Manager, and Data Analyst to produce accurate customer data for mailings, emails and social media campaigns
- Assist in implementing initiatives to target new and existing audiences to achieve sales and admission targets through single ticket and subscription campaigns
- Assist with the management of external vendors such as printers, out of home specialists and media agencies
- Work with colleagues to collate approvals and edits for cross-departmental collateral, including but not limited to, house programmes, brochures and web pages, to ensure materials are delivered to meet tight deadlines
- Assist in fulfilling paid online ad campaigns including Meta and Google placements
- Assist with the creation of season business plans and analyze campaign results
- Assist in compiling reports as required for the Director of Marketing and Communications
- Coordinate marketing expense budgets and provide regular reporting on income and expenses
- Ensure accuracy of all sales reporting
- Other administrative tasks and duties as required
Qualifications and Competencies
- University degree, college diploma or equivalent education in Marketing, Communications or in a related field
- Previous experience in an office or professional environment preferred
- Experience in a not-for-profit or performing arts organization, an asset
- Excellent written and verbal communication skills
- Attention to detail, with particular reference to proofreading marketing materials
- Strong ability to meet fixed deadlines
- Highly organized with the ability to work independently and as a team on multiple projects in a fast-paced environment
- Demonstrated active listening skills and positive attitude
- Strong proficiency in Microsoft Office Suite, especially Excel
- Experience with project management tools such as Asana considered an asset
- Ability to work under pressure and possess hands-on attitude; comfortable working extended hours when workload demands
- A passion and love for the performing arts, an asset
Working Conditions
- Primarily work out of main office, The Walter Carsen Centre, located at 470 Queens Quay West, Toronto
- Occasional work out of the Four Seasons Centre for the Performing Arts, located at 145 Queen St West, Toronto
- Hybrid work environment; minimum three (3) days a week in office and remotely from home two (2) days a week, subject to change
Compensation and Benefits
We strive to offer competitive, market-based compensation. During the interview process, we will work closely with you to determine a salary package that is commensurate with your experience and background. We understand the importance of work-life balance and are committed to supporting our employees’ overall wellbeing and productivity. We offer a range of benefits and perks to assist in maintaining this essential equilibrium:
- Complimentary season tickets to performances at the Four Season Centre for the Performing Arts
- Comprehensive Health & Dental and Paramedics Benefits package, including a Health Spending Account
- Company-matched Defined Contribution Pension Plan
- Counselling services and wellbeing resources through our Employee Assistance Program
- Summer Fridays off in July
Application Process
Please submit one PDF document that includes your cover letter, disclosing your salary expectations and updated resume to HR@national.ballet.ca with the subject heading Marketing Coordinator by April 4, 2024. We will be reviewing candidate submissions as they are received, and we may choose to move forward with interviews before the deadline. Early submission is encouraged. We thank all applicants for their interest; however, only those selected for an interview will be contacted. The successful candidate will be required to participate in a Criminal Background Check.
The National Ballet of Canada is committed to taking every reasonable precaution for the protection of health and safety for workers as required by the Occupational Health and Act (OHSA). We are also committed to compliance with all applicable public and occupational health and safety, human rights, privacy and other laws. We recommend that all employees follow the guidance regarding vaccinations and boosters provided by Health Canada.
All applicants must be legally entitled to work in Canada. We will primarily be using your phone number listed or email to communicate with you. It is your responsibility to include an updated phone number and email address and accepts calls/emails from unknown users. As we send time sensitive correspondence, we recommend that you check your phone, voice messages and email regularly. If no response is received within a reasonable timeframe, we will assume you are no longer interested in pursuing the opportunity. Should it be determined that any background information provided be misleading, inaccurate or incorrect, we reserve the right to discontinue with the consideration of your application.
Statement of Intention and Accommodation
The National Ballet of Canada is committed to fostering an inclusive, accessible, and equitable environment where employees feel valued and respected. We are committed to reflect the diversity of our community, our city and our country. We strive to ensure our recruitment and selection processes are bias-free. We welcome and encourage submissions from Indigenous, Black and People of Colour, the Deaf and disabled as well as individuals of all genders, cultures, ethnicities, sexual orientations, and abilities. We are committed to accommodating applicants with disabilities throughout the hiring process, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). The Human Resources department will work with applicants requesting accommodation at any stage of the hiring process.