The Tutu Project

The Tutu Project



Designed and built by Juma, selected by The Fashion Design Council of Canada. Photo by Setareh Sarmadi.

The Juma Tutu focuses on the multifarious forms of exchange fueled by tribal themes and sensuality, and investigates the role these affective transactions play in contemporary ballet.

Juma creates progressive ready-to-wear garments and accessories using digital prints inspired by art and travel. The designers behind the label, Alia and Jamil Juma, are siblings who share a passion for travel, having lived in such exotic locales as Kenya, Congo and Kazakhstan. Alia attended George Brown College and has worked as an assistant designer at various design houses. A graduate of McGill University with a degree in Biosystems Engineering, Jamil worked as an investment strategist before turning to fashion.

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Top image credit: The National Ballet of Canada tutus on display. Photo by Setareh Sarmadi.