Media Release

The National Ballet of Canada’s New Website Wins Gold at 23rd Annual Horizon Interactive Awards

November 28, 2024... The National Ballet of Canada announces that its new  website has won Gold at the prestigious Horizon Interactive Awards in the Arts/Activism/Culture sector. Celebrating its 23rd year, the Horizon Interactive Awards is one of the most highly regarded competitions in web design, recognizing the best in digital media, interactive experiences and creative excellence from around the globe. To explore The National Ballet of Canada’s award-winning website, visit national.ballet.ca. 

The National Ballet of Canada’s website, which was newly designed this past year, stood out among entries submitted from around the world, impressing a volunteer panel of industry professionals from diverse multimedia, graphic design, advertising and marketing backgrounds. The Gold Award highlights the website's innovative approach to digital storytelling and its commitment to creating an accessible and immersive platform for ballet enthusiasts. 

“This year, The National Ballet of Canada embraced an exciting new era with a full rebrand. Created in partnership with Bruce Mau Design, this bold new look reflects who the company is today and where we want to go in the future,” said Belinda Bale, Director of Marketing and Communications for The National Ballet of Canada. “We are thankful to Adage Technologies for realizing that vision with this stunning new website and honoured that their work was recognized by the Horizon Interactive Awards for creating a digital space that not only informs but inspires.”

Features of the Award-Winning Website 

  • Immersive Content: Rich motion-forward visuals, videos and behind the scenes storytelling that celebrate the company’s repertoire and artistry. 

  • User-Centric Design: A seamless interface for purchasing tickets, learning about the company’s history and engaging with its dancers and productions. 

  • Accessibility: The website adheres to the highest standards of inclusivity, ensuring access for users of all abilities. 

About the Horizon Interactive Awards 
 
The Horizon Interactive Awards is a globally recognized competition that honours the best web designs, interactive experiences, mobile applications, online advertising, video production, and print media campaigns. Each year, the competition receives entries from leading creative agencies, organizations, and individual freelancers worldwide, with winners selected for their innovation, creativity, and technical expertise.

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Season Sponsor: BMO Financial Group 

The National Ballet of Canada gratefully acknowledges the ongoing support of the Canada Council for the Arts; the Ontario Arts Council; the City of Toronto through the Toronto Arts Council; the Government of Canada – Department of Canadian Heritage with the Honourable Pascale St-Onge, Minister of Canadian Heritage; and the Government of Ontario with the Honourable Stan Cho, Minister of Tourism, Culture and Gaming and Minister of Sport. 

Spencer Hack and Selene Guerrero-Trujillo. Photo by Karolina Kuras.

For more information, and interview opportunities, please contact: 

Touchwood PR  
Andréa Grau, Founder and Owner
Keira Hunt, Publicity and Promotions Manager
Chelsea Cabello, Senior Publicist
Press@touchwoodpr.com  

The National Ballet of Canada
Catherine Chang, Associate Director of Communications & Content Strategy
Kate Dresser, Communications Manager
Media@national.ballet.ca