Privacy Policy

Protecting your private information is our priority. This Privacy Policy applies to and The National Ballet of Canada and governs data collection and usage. The National Ballet of Canada website is an ecommerce and information site. By using the website, you consent to the data practices described in this policy statement.

Use of Your Personal Information

The National Ballet of Canada collects and uses your personal information to operate its website(s) and deliver the services you have requested.

The National Ballet will never share, sell, rent or trade your personal information to any third parties for marketing purposes without your consent.

We may combine information you have given to us with this additional information available from external sources. This will only be done when you give permission to the relevant third-party organizations to share the data they hold on you, or if the data is already publicly available.

The National Ballet of Canada may share data with trusted partners to help perform statistical analysis, send you postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to the National Ballet, and they are required to maintain the confidentiality of your information.

You may access, correct or amend the information we have about you by logging into your account and navigating to the My Account page or by email at

The National Ballet of Canada will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on the National Ballet or the site; (b) protect and defend the rights or property of the National Ballet; and, (c) act under exigent circumstances to protect the personal safety of users of the National Ballet, or the public.

Collection of your Personal Information

If you create an account on the National Ballet site, The National Ballet of Canada may collect personally identifiable information, such as your name, address and email. If you purchase our products and services, we collect billing and credit card information. This information is used to complete the purchase transaction. We may gather additional personal or non-personal information in the future.

If you make a purchase or donation by letter, phone, or in person, information about that transaction will also be collected. If you contact us by email, letter, phone, or in person, that information about the communication will also be collected.

Collection of Anonymous Information

We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. The 3rd party cookies we use include: Google Tag Manager, Google Analytics, Facebook, and Google.

For more information about cookies, and how to disable cookies, visit

– “Log files” track actions occurring on our site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the site.

The National Ballet of Canada website may use the identifiers above to help you personalize your online experience. They cannot be used to run programs or deliver viruses to your computer. They are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you. These identifiers cannot be used by themselves to identify you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you register with the National Ballet site or services, a cookie helps us to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same National Ballet website, the information you previously provided can be retrieved, so you can easily use the features that you customized.

When you visit our site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the site, we collect information about the individual web pages that you view, what websites or search terms referred you to the site, and information about how you interact with the site. This automatically-collected information is referred to as “Device Information.”

We also use Google Analytics to help us understand how our customers use the site – you can read more about how Google uses your Personal Information here:
You can also opt-out of Google Analytics here:

Links and Embedded Content

The National Ballet of Canada website may include links to other websites or embedded content, such as our videos, which are hosted by YouTube. Once you leave our servers, The National Ballet does not control the privacy policies of destination sites. We encourage you to review the privacy statements of websites you choose to link to from so that you can understand how those websites collect, use and share your information. The National Ballet of Canada is not responsible for the privacy statements or other content on websites outside of the National Ballet website.

Behavioural Advertising

We may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

You can opt out of targeted advertising by visiting:


Social Media

Depending on your settings or the privacy policies for social media and messaging services like Facebook, Instagram, WhatsApp, YouTube, or Twitter, you may give us permission to access information from those accounts or services.

Security of Your Personal Information

When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.

Opt-Out & Unsubscribe

We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information. Users may opt-out of receiving any or all communications from The National Ballet of Canada by contacting us here:

Changes to this Statement

The National Ballet of Canada will occasionally update this Privacy Policy. We encourage you to periodically review this Policy to be informed of how the National Ballet is protecting your information. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

Contact Information

Questions, concerns or complaints relating to the privacy policy of The National Ballet of Canada/ The National Ballet of Canada, Endowment Foundation and the treatment of personal information should be sent to or mailed to Amanda Ram, Interim Executive Director, The National Ballet of Canada, The Walter Carsen Centre, 470 Queens Quay W., Toronto, ON M5V 3K4.

Further information on privacy and your rights in regard to personal information may be found on the web site of the Privacy Commissioner of Canada at

Updated on July 22, 2024